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For a student assignment, I rebranded the London 2012 Olympic Games. Presented here are a new logo I created, along with some poster designs that… Read More
For a student assignment, I rebranded the London 2012 Olympic Games. Presented here are a new logo I created, along with some poster designs that include artwork created by me. Read Less
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This project was a rebranding of the London 2012 Olympic games. As the original brand sought to contain spirit and energy, I changed the logo and the look in general from its current logo to a more artistic, contemporary, and energetic look. 

The logo also combines the Olympic games with the city of London itself by combining two recognizable aspects of each: the rings (of course) and the London Eye, London's second most recognizable landmark aside from Big Ben. 
The logo, combining the rings and London's famous London Eye.
The poster series. As the mark would be recognizable to most people, the copy is limited to a link to the website at the bottom of the poster. The imagery includes the logo and colorful, energetic backgrounds to match.

(Bonus info - the backgrounds are monoprints made by myself with ink and mineral spirits)
An animated version of the logo.