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Mock up for a pitch for marketing campaign by Margaret London for Lola & Grace jewellery, a diffusion line by Swarovski. Aimed at 16-25yr olds. T… Read More
Mock up for a pitch for marketing campaign by Margaret London for Lola & Grace jewellery, a diffusion line by Swarovski. Aimed at 16-25yr olds. The idea was to build up a buzz around the 2 characters 'Lola & Grace' building mystery around the brand using the characters through social media, with a twitter/Facebook and blog presence building up to the production of an online & print fanzine to be used at the launch of the brand. Read Less
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Mock up for a pitch for marketing campaign by Margaret London for Lola & Grace jewellery, a diffusion line by Swarovski. Aimed at 16-25yr olds.
The idea was to build up a buzz around the 2 characters 'Lola & Grace' building mystery around the brand using the characters through social media, with a twitter/Facebook and blog presence building up to the production of an online & print fanzine to be used at the launch of the brand.