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About

About

This gallery exhibits logos I have designed and uses of those logos.
Published:
Branding
A short sampling of some logos and various branding work.
H designed to be pulled from the wordmark and used as a stand alone, recognizable icon.
Unused brand proposal. Monogram of "S" and "A" for expanding online registration business focused primarily on Sports, but branching into other industries and interest. Wanted to make something that could be applied to a growing brand and cover them as they branch into new things.
Testing a logo at various sizes, as well as silhouetting a logo, is a great way to test the effectiveness of a design. If a design doesn't look distinct at various sizes and as a single color, then questions should be asked whether the design has staying power or not, if it is distinct enough of a design or not, etc.
This was the design the client ultimately chose. The papers and shadow are aligned to create an isometric "S" shape.
High attention to detail. Notice the reflective light and shadowing on the mark (the graphic). Customized typeface for the wordmark, which is designed to be unique with or without the iconic imagery.
Flat version of the mark shown in this mock up. Even when the details are stripped away and the base is left standing, the design can stand on its own.
Various color proofs for use on a wide variety of marketing materials.
This breakdown is meant to show the use of perfect geometry in the construction of the design.