Described by The New York Times as "the coolest store in town," Colette became an international sensation. Over ten years after it first launched, Colette maintains its position as the most influential store in fashion. Driven by the talent and incredible work ethic of founders Colette and Sarah, the store is an official icon of a new spirit in fashion. Colette went beyond the retail space to create a cultural and social experience. Just as planned, the Colette logo kept mutating changing colors, texture to accommodate the many limited edition collaborations produced over the years. The tagline "styledesignartfood" was finally removed when it became evident that everyone knew about Colette and its numerous offerings.
Colette's logo became a cultural symbol: copied, highjacked, or idolized — it entered collective consciousness. I once heard of a young woman who had hung Colette's bag on her living-room's wall, like a piece of art. Mission accomplished.