All my ideas begin with a sketch very rarely do I "dive" right into a digital mock. I find it much easy to sketch in order to get started in the right direction. Plus, with this ability to share my ideas makes iterations less likely. However, even if the client wants a new direction it is very easy to redesign. To achieve a sustainable direction is a must in the ever changing world of the web. Being able to sit with a client, team, or the creative director and sketch ideas goes so far when developing a solid campaign.