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CHALLENGE The challenge to designing logos is always the same: Creating a visual representation of products, services or ideas that are timeless,… Read More
CHALLENGE The challenge to designing logos is always the same: Creating a visual representation of products, services or ideas that are timeless, smart and relevant. SOLUTION When designing logos, I always think about Emeril Lagasse making a rue: You keep stirring the pot until all the goodness ends up at the bottom. That’s what logo design is. You have to study and learn about a company, what they stand for, who they strive to be. Then show that in the clearest, most concise possible way. RESULTS Logos that have won awards, worked hard and have stood the test of time Read Less
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