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Creating a logo design and stationary for a start up shop in Berlin who deals with natural latex mattresses, wooden beds and all that's usefull f… Read More
Creating a logo design and stationary for a start up shop in Berlin who deals with natural latex mattresses, wooden beds and all that's usefull for healthy sleep. Read Less
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Logo Design for a shop
From first ideas to the final logo and stationary
dennis noll naturmatratzen is a young start up shop in the middle of Berlin who sells natural latex mattresses, wooden beds and all around natural sleeping. With very individual consulting the owner proceeds to support the customers finding the absolut best fitting mattress for them regards their sleeping behaviors.

From the first ideas focusing on a modern approach the logo became more and more individual with a natural touch through using the first letters of the name and a kind of roughness in the lines. The leaf is a sign for the natural materials the shop deals with.
First ideas and sketches.
Using the first letters in different ways with a rough handdrawn touch.
A different approach, more straight and formal.
Getting closer to the final logo design. The first letters of the name formed in a kind of spiral with a leaf as the natural sign, standing for the philosophie of the shop and the things they sell.
In the end the shop owner chose the stronger version with rough texture.
The final logo design with the slogan – meaning: …consciously change the position (the case).
The business paper.
The business cards with the logo as a pattern on the backside.
Promotion cards for the househoulds in the neighbourhood.