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Project Logo Brand and Viral video
Published:
LOFT 20
 
The new client wants to run its own business in the retail industry,
it's about a male fashion store based in Andria. 
 
Young teenagers are the main type of customers, who are looking for the latest world fashion trend.
Before getting into this project i would say that "LOFT 20" is the store name suggested by our client.
 
I thought to get a stylized clothes hanger, choosing bold characters in black colour and wide typefaces stems to highlight the client's professionalism and experience in the fashion and retail industry also to establish a loyal relationship between the logotype, the brand owner and its customers.
 
 
 
VIRAL VIDEO
We thought to promote the opening day through a party in the store.
We also made a viral video using stop motion and graphic animation techniques. In addition, we asked the owner of the store to act in the video in order to promote his facebook funpage and get many video sharing and views from parents, customers and friends.
Credits:
Produced by: Comunicare Tresessanta 
Art Director: Luca Di Bari, Giovanni Prezioso, Gabriella Ruta
Brand & Visual Designer: Giovanni Prezioso
Copywriter: Gabriella Ruta
Photography: Antonello Ribatti (Studio Set)
Movie Maker & Graphic Animation: Giovanni Prezioso
Actor: Vincenzo Petruzzelli (own Loft 20)
 
 
Wish you enjoy it