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Løvvang Shopping Center is a small shopping center in Nørresundby, Denmark. There is 10 - 20 stores in the center among others a library, a bank,… Read More
Løvvang Shopping Center is a small shopping center in Nørresundby, Denmark. There is 10 - 20 stores in the center among others a library, a bank, a dentist and a convenience store. Løvvang Shopping Center is interested in a logo, which they can use on flags, banners and website. They value a classic modern design that is contemporary for many years, and it shouldn't be too colorful. The new logo shouldn't look anything like the old logo. Read Less
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Løvvang Shopping Center
Corporate Identity - Client pitch
Task
Create a logo, which we can use on flags, banners and website.
We emphasize a classic modern design that is contemporary for many years, and it shouldn't be too colorful.
The new logo shouldn't look anything like the old one - see the first image below.

Background
Løvvang Shopping Center is a small shopping center in Nørresundby, Denmark. There is 10 - 20 stores in the center among others a library, a bank, a dentist and a convenience store.

Solution
In my solution I focused on some significant features of the shopping center, which were: the main color of the center, cyan blue, and the entrance to the center had a special oblique angle. As I progressed with the pitch, I got inspired to show how the logo could work on some of the other media, which the center is using.


// Client pitch
Original logo
Current Website
My Solution - based on my logo