Loeffler Randall Heart LR

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    |      LOEFFLER RANDALL      |
    Heart LR Branding & Packaging
    Launched in 2005, Loeffler Randall is a New York-based footwear and
    accessories company that possesses both understated elegance and
    downtown cool. For its all-occasion, lower-price-point collection, we created
    a fresh and approachable identity called Heart LR using a script logo that
    maintains the clean and elegant feel of the Loeffler Randall brand while also
    being welcoming to a younger audience.