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About

Though less than 10 years old, the shoe company Loeffler Randall has become eponymous with well-made, timeless accessory essentials. LR approache… Read More
Though less than 10 years old, the shoe company Loeffler Randall has become eponymous with well-made, timeless accessory essentials. LR approached us to help design a logo for the largely clog-based and slightly lower-priced beach collection. They wanted to retain the feel of their current brand, but instill something fresh and new while still feeling approachable. The result: Heart LR, a handwritten logo that still has the clean and elegant feel of the Loeffler Randall brand. Read Less
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|      LOEFFLER RANDALL      |
 
 
Heart LR Branding & Packaging
 
 
Launched in 2005, Loeffler Randall is a New York-based footwear and
accessories company that possesses both understated elegance and
downtown cool. For its all-occasion, lower-price-point collection, we created
a fresh and approachable identity called Heart LR using a script logo that
maintains the clean and elegant feel of the Loeffler Randall brand while also
being welcoming to a younger audience.