| LOEFFLER RANDALL |
Heart LR Branding & Packaging
Launched in 2005, Loeffler Randall is a New York-based footwear and
accessories company that possesses both understated elegance and
downtown cool. For its all-occasion, lower-price-point collection, we created
a fresh and approachable identity called Heart LR using a script logo that
maintains the clean and elegant feel of the Loeffler Randall brand while also
being welcoming to a younger audience.