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About

About

Loeffler Randall is a women's shoe and accessory brand, recognized for the understated elegance and undeniable femininity of their products. Thei… Read More
Loeffler Randall is a women's shoe and accessory brand, recognized for the understated elegance and undeniable femininity of their products. Their FW13 collection explores the theme of feminine identity and representation through graphic and dynamic storytelling. Inspired by Cindy Sherman's 1975 short film "Doll Clothes," and the notion of paper dolls, we collaborated with photographer Tom Hines to create images and a video animation in a fun, offbeat fashion. Read Less
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|      LOEFFLER RANDALL      |
 
 
Fall '13 Art Direction
 
 
New York footwear and accessories brand Loeffler Randall possesses
both understated elegance and downtown cachet. Created in collaboration with
designer Jessie Randall, the concept for the FW13 campaign explored the theme of
feminine identity and representation through graphic and dynamic storytelling.
Inspired by Cindy Sherman’s 1975 short film Doll Clothes, we worked with
photographer Tom Hines to create images and a video animation featuring
models as playful cutouts.