| LOEFFLER RANDALL |
Fall '13 Art Direction
New York footwear and accessories brand Loeffler Randall possesses
both understated elegance and downtown cachet. Created in collaboration with
designer Jessie Randall, the concept for the FW13 campaign explored the theme of
feminine identity and representation through graphic and dynamic storytelling.
Inspired by Cindy Sherman’s 1975 short film Doll Clothes, we worked with
photographer Tom Hines to create images and a video animation featuring
models as playful cutouts.