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About

About

A sample of our Maltín Polar's branding work over the last semester.
Published:
Client / Cliente
Maltín Polar - Branding.
http://maltinpolar.com.ve
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Agencia : DRAFTFCB.
Redactor: Jorge Romero.
Director arte: Lorena Lozada, Giordiana Gutiérrez y Octavio Montiel.
Director creativo: Enrique Peña.
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Maltín Polar's one of the biggest and most traditional brands of Venezuela. Holding over 90% of the category's market share, it's a family oriented brand with a juvenile essence. Maltín diversifies its messages over three different platforms: flavor, energy and fun. Deeply involved in Venezuela's sports development, Maltín sponsors almost every professionally-played discipline in the country.

Here's a small (not bragging, it's really a demanding client) sample of our work over the past half-year.
Comercial Béisbol: Patrocinador oficial de LQNG. (2012)
Comercial Béisbol: Clásico Mundial Béisbol. (2013)
Comercial Navidad: Luces LQNG. (2012)
Prints. (2012 - 2013)