Life is Sweet - La Vida es Dulce

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  • Azucar de Guatemala
  • in Guatemala, consumers have changed their way of thinking in the consumption of sugar, looking another sweetener for their homes

    Objective:
    Changing the way of the consumers think about the sugar.

    The Idea:
    'La vida es dulce' - Life is sweet, is a web application where users can upload a video of some sweet moment of their life, the only requirement is use sugar in the video, then will conduct it a vote on the site, where the users can access through their account facebook, and top rated videos will get a Sweet Day and could get a trip to Paris.