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About

Samples of character illustrations I did for Hasbro's Littlest Pet Shop from 2004 to 2009. All character designs were used on packaging and displ… Read More
Samples of character illustrations I did for Hasbro's Littlest Pet Shop from 2004 to 2009. All character designs were used on packaging and display items. Read Less
Published:
Littlest Pet Shop™ Critter Collection
Hasbro's Littlest Pet Shop™ has been the longest running gig of my career.  The line has enjoyed great populaity since it was refreshed in 2004 and I was very fortunate to continue to contribute to it's success until 2009, when the package direction moved to photo illustration.  In all, I believe I have created well over two hundred critter illustrations during the five years I was on the team. 
 
Over the course of time, the marketing direction shifted and the line-look changed. I was able to successfully adapted my illustration approach to the style changes.  
 
 
The early Pet Shop style was targeted for 3-6 year olds. These illustrations were done in Adobe Illustrator using the mesh tool to achieve the 'airbrush' look. Since these were vector files, they could be enlarged greatly without image quality loss.
In 2006 the style direction shifted to the 'tween' market. The soft gradations were gone to be replaced with a simpler and cleaner style approach.