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About

Designs for childrens toys / characters.
Published:
Little Treasures
Branding and designing childrens toys, illustrating a childs book and a promotional leaflet
Have you ever been caught in the dilemma of buying a present for a young child that will all too quickly grow out of their new clothes and toys? 

Well I have! I wanted to that child to have something that money couldnt buy, such as, courage or strength.
I then came up with the idea of designing these childrens characters that all had a meaning such as courage or strenght and came with a story reflecting that meaning. I wanted there to be something educational and meaningful about them. This is when I created Little Treasures.

 
The front cover of the leaflet.
Each character has a profile page in the promotional leaflet that explains what they stand for or their 'gift' and explains how the designs are relivant to the meaning behind the toy.
The front cover of the childrens book.