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A proposed rebrand of an existing Toronto espresso bar.
Published:
Lit Espresso Bar Rebranding
 
This proposed rebrand of Lit, an existing espresso bar in Toronto, was created as a project for my Typography 3 class. I selected the little shop because I feel that its current branding isn't doing it justice, or representing the warm, contemporary rustic atmosphere inside.
The rebrand centers around a handlettered logo, evoking the shop's rustic, inviting atmosphere, and a graphic pattern based on the location's distinctive tin ceiling. 
The rebrand proposes changes to the storefront, as well as ideas for merchandise and promotional materials.
The final element of the proposal is an iPhone app, designed to allow visitors to find out more about the shop, and help plan their visits.
Lit's Current storefront and branding.