A proposed advertisement and campaign concept for Listerine.
1. A 'free sample booth' to be put on public places such as food courts, restaurants, shopping centres, supermarkets, etc. Beside having the promotional advantage for the brand, it will also provide 'Listerine-on-the-go' for anyone who need it.
2. An interactive magazine advertisement. With the straightforward visual message, this ad is suitable to be put on family or parental magazines and kids magazines.
3. A series of poster. With eyecatching color and copywriting to makes it loud and clear.