• Client: Lipitor
    Problem: Males 55+ with high cholesterol seem not to care when told that they could be at risk of a heart attack.
    Solution: Let's tell them, if you don't want to do it for you, then do it for your family.
  • Direct mail
    Lipitor users were sent invitations from their children/family as reminders that they want them to be around for many years.
    Invitations were dated 15+ years in the future.