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For promotion of the film “Lionel”, in my studio, I decided to highlight the characteristics which caught my attention while reading the film’s d… Read More
For promotion of the film “Lionel”, in my studio, I decided to highlight the characteristics which caught my attention while reading the film’s description: the friendship linking the children who are the main characters, and the sharp contrast between the African continent and Ticino. I used warm colors for the background: cream, chestnut and dark brown seemed clearly to allude to Africa and the Savanna. For the font I chose Helvetica LT Regular, which best reflects the Swiss aspect of the film, regular, precise and technical, like the Ticino territory. For the background image I chose to used mixed techniques combining photography and typography, so as to form a homogeneous yet dynamic whole. Read Less
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