Lion ® Brand Was launched back in the year 1998, Owned by AMERICANA GROUP since 2005.
Brand status :
Since 2007 the communication platform is " STRONG FLAVOR " as a slogan
Lion ® suffers from :
. Low retention and loyalty.
. Downgraded image i.e. Lion is characterized as a young male who is not trendy, local, untidy, not up to date & doesn't have a clear goal.
Male & Females
A & B class.
Up to date.
Benefit sought : Health conscious.
The brand strategy :