Linda Corporative Identity
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About

About

Linda corporative Identity This is a personal project specially developed to me, early in the year 2010 to a very special person too. LINDA m… Read More
Linda corporative Identity This is a personal project specially developed to me, early in the year 2010 to a very special person too. LINDA means pretty, beautiful in Portuguese and it is a brand developed for Michele Pampanim. Read Less
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Linda corporative Identity
This is a personal project specially developed to me, early in the year 2010 to a very special person too.

LINDA means pretty, beautiful in Portuguese and it is a brand developed for Michele Pampanin, who holds all their copyrights.
I tried to put the whole personality and all that the 'client' is and represents through a strong tea brand.
My sources of inspiration and the development of work you can see immediately below, as well as links to sites where it was featured.

Any kind of comment and criticism are very welcome, feel free to praise too.

I hope you enjoy the work :)
Linda corporative identity
Primary geometrical grid
Circular grid insertion
Final typography execution
 Details of typography grid construction
Details of typography insertion on the main logo structure, the blazon
Circular grid insertions details on the blazon
This circular grid is a simplified version of the final grid, to show more clearly the step-by-step construction of the logo.
P&B negative Linda logo aplication
Grayscale Linda logo aplication
P&B positive Linda logo aplication (i love this version)
Here are some reference sources of inspiration for conceptualizing the logo and choosing the color palette. The main values to be evidenviados was sophistication, elegance, delicacy.
Final color palette on black and on white
Final Linda corporative work aplication, in collors
Digital aplication of the Linda corporative identity
Print and conceptual aplication of the Linda corporative identity