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Creating a new brand platform for Lincoln
Agency: Hudson Rouge
Creative director: Jon Pearce
Art director: Jon Randazzo
After writing quite a few taglines for the relaunch of the Lincoln brand, it occurred to us that the original name of the company, from the time it created some of the most iconic car designs of the 20th century, was a pretty  damn good tagline. Lincoln is one of the great American heritage brands, and what made it great is what will make it great again. We wanted to get out of corporate-speak and use the original name to establish and articulate a timeless benchmark to which the brand can hold itself.