The challenge was to create an identity for limo company that could differ the company among competitors. The key target in this «demand exceeds the offers» situation, when limo companies don’t compete in an emotional field, was to make the contact of a client and a company maximum positive for both sides. The key media for limo companies is always used to be a business card, so we decided to develop the identity in this direction. The idea came suddenly, but it was so close. The limo is the same car but two times longer. So is the business card.