This project was made for the purpose of promoting Limkokwing University to the prospective students on its 20th Anniversary. Including a logo design, infographic book, poster, t-shirt, and badges design. 

The concept of this project is tribal pattern. Tribal refers to the possesion of a strong cultural or ethnic identity that separates one member of a group from the member of other group. By using tribal style, I want to describe Limkokwing student as a unique design ‘ethnic group’ which distinguish them from other design universities students.

I want to convey the inner look of Limkokwing University by using colorful tribal pattern. Limkokwing campus mostly uses black and clean design at the outside, but inside its campus, there are colorful sides such as the classes and students from various countries.

Tribal pattern and ethnic print has also been a trend recently (2012). By using this, it will draw more attention for the 20th anniversary and shows that Limkokwing is a university that is up to date with the trend.
Logo. This logo inspired by Art-Decoretta typeface. The shape of 20, filled with universal tribal pattern to show the uniqueness of LImkokwing University. Anniversary with ribbon used to give the feeling of celebration. By adding Limkokwing’s logo to let the audience identify from which company this logo belongs to.
Poster. Making use of the logo to form a birthday cake. The 20 becomes the candle with tribal pattern to express the feeling of celebration
Book. This info graphic book is telling 20 facts about Limkokwing University. Using the idea of tribal, there are many pattern design can be found in this book, inspired by Limkokwing students’ nationalities.
T-shirt. The color version of the logo is used in this tshirt design.
Image credit to:
Badges. Using of the color version of the logo and tribal pattern used in the info graphic book.