July 11-15 | 2013
Lightning in a Bottle already has a defined brand, visual style, and color palette. The LIB style makes heavy use of textures and earth tones, but the Do Lab was looking for a cleaner app experience. To balance these two styles, we created a visual style that balances clean and modern elements with natural textures and earthtones.
Our base color palette is a slightly warm scale, meaning every user interface element feels warmer and earthier. We also included subtle paper and woodgrain textures throughout the app. The map features many of the same colors used in the interface, with a variety of textures applied.