- LOLT: Print Ad
Brief: A contest was held for ad agencies to come up with a campaign urging people to donate an amount for education of the underpreviliged.
Concept: Reverse psychology. A negative statement, or denials usually attracts more attention. working on this insight, I created an ad with BOLD COPY and Typographic arrangements in Exclamation form!
The copy was sourced from factual reports on the campaign topic.
- LOLT: Hoarding