Light Flight
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About

About

Healthy and tasty food, which attracts more and more people, is a very popular trend in our time. Who doesn't want to feel good and look beautifu… Read More
Healthy and tasty food, which attracts more and more people, is a very popular trend in our time. Who doesn't want to feel good and look beautiful? This time the target was to design packaging for low-calorie desserts – the exclusive product that allows you to enjoy the unique taste without harm to your body. A lot of white space, pastel colours, and bright fruit on the package evoke the sensation of lightness, the feeling of flight. The style, which is reached as a result, describes the brand as one of the most customer-attractive and friendliest in its segment. Read Less
Published:
Light Flight
 
Healthy and tasty food, which attracts more and more people, is a very popular trend in our time. Who doesn't want to feel good and look beautiful?
This time the target was to design packaging for low-calorie desserts – the exclusive product that allows you to enjoy the unique taste without harm to your body.
A lot of white space, pastel colours, and bright fruit on the package evoke the sensation of lightness, the feeling of flight. The style, which is reached as a result, describes the brand as one of the most customer-attractive and friendliest in its segment.
Created in Brandiziac agency

Credits:
Creative director Artem Shutov 
Designer Olga Mosina
Prepress Dmitry Trofimov
Copywriter Vera Musaelyan
Project coordinators Daria Medvedeva