• Light Farms is an 806 acre master planned community that’s being developed as the ‘gateway’ to Celina, TX. We see it as being more than just the gateway to a north Texas city, but as the inception of a new way to think about communal living in suburbs everywhere.

    Challenge
    Create an identity for a master planned community that stands out from the numerous neighboring developments across North Texas.

    Execution
    Created a modern yet endearing identity inspired by the farm that gave name to the development. Cohesive brand collateral, website and community signage work together balancing tradition with a vision for the future.
     
    By Eleanor Grosch. Chalboard typography by Tractorbeam.
     
     
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    Environmental Signage
    We worked in collaboration with Mesa Design Group to create monument and wayfinding signage throughout the development.  
     
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    Website
    Designed an immersive, single page scrolling site that would reflect the visual identity of the development. 
     
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