LifeStyle.com.au

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  • Brand identity and logo design for LifeStyle.com.au
     

    The LifeStyle.com.au logomark borrows The LifeStyle Channels cyan tile, stretching its height and width to create a cyan tablet on which sits the reversed logotype. A simple fold in the tablet at one end creates
    the placeholder for the accompanying ‘.com.au’. 
     
    The simplicity, colour palette and curved corners of the design, creates a playful new logomark that is
    both referential of it’s parent brand and distinct.
     
     
    Art Direction and Design by Samuel Dunn