Brand identity and logo design for LifeStyle.com.au
The LifeStyle.com.au logomark borrows The LifeStyle Channels cyan tile, stretching its height and width to create a cyan tablet on which sits the reversed logotype. A simple fold in the tablet at one end creates
the placeholder for the accompanying ‘.com.au’.
The simplicity, colour palette and curved corners of the design, creates a playful new logomark that is
both referential of it’s parent brand and distinct.
Art Direction and Design by Samuel Dunn