Add to Collection
About

About

A difigital project made by Levin Mendez © Copyright 2012. TBWA Guatemala
Published:

Azucar de Guatemala
in Guatemala, consumers have changed their way of thinking in the consumption of sugar, looking another sweetener for their homes

Objective:
Changing the way of the consumers think about the sugar.

The Idea:
'La vida es dulce' - Life is sweet, is a web application where users can upload a video of some sweet moment of their life, the only requirement is use sugar in the video, then will conduct it a vote on the site, where the users can access through their account facebook, and top rated videos will get a Sweet Day and could get a trip to Paris.