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A difigital project made by Levin Mendez © Copyright 2012. TBWA Guatemala

Azucar de Guatemala
in Guatemala, consumers have changed their way of thinking in the consumption of sugar, looking another sweetener for their homes

Changing the way of the consumers think about the sugar.

The Idea:
'La vida es dulce' - Life is sweet, is a web application where users can upload a video of some sweet moment of their life, the only requirement is use sugar in the video, then will conduct it a vote on the site, where the users can access through their account facebook, and top rated videos will get a Sweet Day and could get a trip to Paris.