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About

This was a project conceived by Tuppi Advertising Agency (who also made the art direction) and produced by me. Was developed as an ad to publiciz… Read More
This was a project conceived by Tuppi Advertising Agency (who also made the art direction) and produced by me. Was developed as an ad to publicize a brazilian Music School. The concept was well constructed and was definetly fun to work on: "Set free your guitar genius", were each finger should be one of the most iconic guitar players of all time. Read Less
Published:
Agência: Tuppi, Salvador, Brazil 
Diretor de Criação: Lucas de Ouro 
Direção de Arte: Lucas de Ouro, Mari Martins 
Redação: Vinícius Corrêa, Lucas Carasek, Francisco Lang 
Modelagem e Ilustração: Natsy Alencar 
Publicado: October 2013
THE CONCEPT:
Fingers representing some of the must iconic guitar players
THE PROCESS:
The hand's structure was made with metal wire and some aluminum foil, then covered with modeling clay.
BONUS: