Lexus IS Campaign
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About

About

The Lexus IS campaign site is a flash site designed to showcase the 3 cars in the IS rage namely the IS250, IS250C and IS-F. The campaign site wa… Read More
The Lexus IS campaign site is a flash site designed to showcase the 3 cars in the IS rage namely the IS250, IS250C and IS-F. The campaign site was accompanied by a nano site, rich media banners and many social platforms. Read Less
Published:
Lexus IS Campaign
Campaign Flash Microsite
The purpose of this campaign was to showcase the 3 cars in the IS range, namely the IS250, IS250C and IS-F.
The campaign comprised of the microsite, a nano site, various rich media banners as well as making use of numerous social media platforms. This rich campaign site makes use of beautiful visuals, video, sound, interesting content layouts as well as unique transitions between sections to engage the user.