Levis Strongest Thread and Piles Posters
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When Levi's asked us to design a poster for the 501, we simply took a picture of their jeans–but not before deconstructing them down to the indiv… Read More
When Levi's asked us to design a poster for the 501, we simply took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans. Levi's, The Strongest Thread Creative Director: Stefan Sagmeister Design: Joe Shouldice, Richard The Photography: Tom Schierlitz Photography Client: Levi Strauss & Co Date: 2008 size: 33 x 47 inches (A0) Studio of Record: Sagmeister Inc. Read Less
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