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About

About

We invited our audience to wash their Levi’s® jeans in sound in a special Soundwashing Machine in the Levi’s® Soundwash Laundry using music the a… Read More
We invited our audience to wash their Levi’s® jeans in sound in a special Soundwashing Machine in the Levi’s® Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash “laundry” mixes. Read Less
Published:
Advertiser: Levi Strauss (HK) Ltd
Creative Agency: TBWA\ TEQUILA\ Hong Kong
Creative Director: Ken Hui, Mark Ringer, Esther Wong, Betty Ho
Copy Writer: Mike Wu
Art Director: Ken Hui, Jacqueline Hung, Liou Ming, Tony Mak, Victor Norgren
Illustrator: , Joe Lee, Jacqueline Hung
Typographer: Ken Hui, Joe Lee, Jacqueline Hung
Designer: Ken Hui, Joe Lee, Jacqueline Hung, Lui Yuen Yi
Production House: A Sound Device Company, Redtangle Workshop
Director: Kevin Li @ Fat Ball Slim
Editor: Kevin Li @ Fat Ball Slim
Photographer: Ricky Wong @ Redtangle Workshop
Photographer: Timon Wehrli @ Reddog Studio
Retoucher: Reddog Studio
Strategic Partner: BBH Singapore

Awards:
EFFIE - Grand Effie x 1 / Gold x 3 / Bronze x 1
Adfest - Silver x 1 /
FWA - Site of the day (21 Nov 2010)
International YoungGuns Awards 2010 - Bronze x 2 / Finalist x 1
Kam Fan Advertising Awards 2010 - Silver x 2 / Bronze x 5 / Merit x 5
Integrated Campaign
Campaign icon design
Pop up store in shopping mall - Soundwash Laundry
Limited edition packaging design
Online Soundwash Laundry website design
www.levislaundry.com.hk