Levi’s Print Workshop
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About

About

Sub Rosa and Levi’s® have collaborated to conceive and create Levi’s® Workshops. Started on July 1st, 2010, the Workshops are a series of craft-b… Read More
Sub Rosa and Levi’s® have collaborated to conceive and create Levi’s® Workshops. Started on July 1st, 2010, the Workshops are a series of craft-based community spaces built to encourage creation, inspiration, and collaboration. The first expression of this is a print shop located in San Francisco’s Mission District. Each workshop will run for 60 days, working with collaborators, celebrities, and local organizations to create new and engaging design projects that help bring messages of their pioneering spirit to life. The program has been touted in the press as a powerful new type of campaign that looks at digital and experiential work collectively and works to bridge the gap between consumers and corporations. Levi’s® Workshops is one of the most integrated programs in the brand’s history – taking into consideration the objectives of marketing, retail, design, digital, corporate social responsibility, and the brand at large. This inaugural effort ultimately led to workshops in other cities around the globe and a substantial platform for creating new forms of engagement for the brand. Read Less
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Levi’s Print Workshop
LEVI STRAUSS
In 2011, Levi’s® brought its highly attended Workshops series to Los Angeles for 4 months of film education, support, and programming. Located in L.A.’s Museum of Contemporary Art (MOCA) the Workshop held weekly classes, offered a full range of equipment rentals and workstations (stop motion, green screen, editing, etc.), and produced content that garnered over 500 million media and consumer impressions. The program collaborated with iconic filmmakers and artists, giving workshop attendees a unique opportunity to work with industry professionals.

Keeping with the Levi’s® Workshops ethos of grassroots community support, all proceeds from this experience were contributed to L.A.’s Echo Park Film Center.
STATISTICS 
31,569 visitors in four weeks
32 
collaborators working out of the workshop7,428 letterpressed projects 

GALLERY
VIDEOS