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When Levis asked us to design a poster for the 501, we just took a picture of their jeans–but not before deconstructing them down to the individu… Read More
When Levis asked us to design a poster for the 501, we just took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans. Read Less
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Levis Posters
The Strongest Thread
One pair of Levi 501s, deconstructed, and remade into the poster image / typography.
One pair of Levi 501s, deconstructed. 
When Levis asked us to design a poster for the 501, we just took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans. Design: Joe Shouldice Photography: Tom Schierlitz Photography