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About

About

This campaign features youth that live like creatures of the night and being wild is in their blood. To create an online interactive movie, in wh… Read More
This campaign features youth that live like creatures of the night and being wild is in their blood. To create an online interactive movie, in which consumers can decide the course of their story. They don’t just enjoy the night, they rule it! Read Less
Published:


Advertiser: Levi Strauss (HK) Ltd
Creative Agency: TBWA\ TEQUILA\ Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director: Ken Hui
Digital Creative Director: Betty Ho
Senior Copywriter: Mike Wu
Art Director: 
Ken Hui, Jacqueline Hung, Liou Ming
Designer: 
Ken Hui, Jacqueline Hung, Joe Chow. Liou Ming, Pan Wai Lam
Director: Raymond @ Workshop
Editor: Libby Wong @ The Little
Strategic Partner: BBH Singapore


EFFIE
- Silver x 1 / Bronze x 1
Asian Marketing Effectiveness Awards 2011 -

Featured by Media / Website / Press:
Campaign Brief
BestadsonTV.com
Screen Captures