The LevRail logo is the basis for the brand. I felt it was important to describe the logo to the company so that everyone knew the history behind the mark. The "l" and the "r" come together to form the map of the U.S. Their lines run off the square in LA, NY, and DC. It is simple yet complex in that the normal customer may not pick up on it right away. Yet, after having someone explain, they should feel closer to the brand and appreciate that there is a secret meaning behind the mark.