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Student work. Campaign poster for "Let's Save Detroit" campaign.
Published:
Let's Save Detroit
Campaign Poster

OPPORTUNITY
Develop a poster for the “Let’s Save Detroit” campaign. The campaign is about making changes that will help Detroit become a thriving city again. It is to be done in the WPA style of the 1930s. Final size is 11x17 inches.


SOLUTION
The focus of the campaign is showing the potential of the city of Detroit. The chosen focus was urban farming. There is potential in using the abandoned buildings and surrounding areas as space for urban farming. The imagery of Michigan Central Station is used to relate to the city of Detroit. The station has been abandoned for years and has started deteriorating. It is split to show the future potential of the city, the change of decay into growth.