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Identity and Graphic Package for Nike x Michelle Obama's Let's Move Active Schools campaign
Published:
LET'S MOVE x NIKE IDENTITY + GRAPHICS
Working in conjunction with Wolf Ollins and Nike Global Brand Design we created the brand indentity and graphics package for Michelle Obama's Let's Move campaign. Nike athletes Serena Williams, Bo Jackson, Allyson Felix, Gabby Douglas, Paul Rodriguez, Ashton Eaton, Colin Kaepernick and Sarah Reinertsen jumped, kicked, spun and danced with nearly 6,000 local Chicago school kids to help deliver the announcement. 
 
Nike Brand Design:  Joe Stitzlein, Michael Malowanczyk
Wolf Ollins: Todd Simmons, Amy Lee, etc.
Poster Series
Abstract Illustrations built from elements of brand mark
Secondary TShirt system
Kenetic Typographic System
Event Imagery