Let me speak from my heart!

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  • Klara Zakharovna comes back
    The new Dixy campaign

    Dixy is one of the biggest chain store in Russia (more than 700 discount stores).

    You can easily find Dixy not far from your house. That's why the concept we proposed called: "Your neighbour is back!" and Klara Zakharovna as a freaky, nosy but nice neighbour can give you a lot of information about Dixy.

    We brought back the character from the popular tv series "33 square metres" had place on tv in 90's.
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  • Credits:
    Saatchi&Saatchi Russia
    CEO & Strategic part Shannon Cullum
    CD Stuart Robinson
    CW Tanya Moseeva
    AD Sasha Bazhenov
    Junior CW Pasha Andreev
    Junior AD Dasha Rustambekova
    Designer Polina Barbashina

    Account team: Katya Popova, Maxim Kouznichenkov, Rustam Abidov

    Agency producer: Medeya Arshba

    Fibr Film
    Producer Toma Kozhemyako
    DIR Gleb Orlov
    DOP Maxim Osadchy
    1 AD Anna Pushkina
    Actor Pavel Kabanov

    Composer Maxim Kouznichenkov

    Photography: Paul Eng
    Art buyer: Ekaterina Pastukh