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Relaunch Dixy campaign 2011
Klara Zakharovna comes back
The new Dixy campaign

Dixy is one of the biggest chain store in Russia (more than 700 discount stores).

You can easily find Dixy not far from your house. That's why the concept we proposed called: "Your neighbour is back!" and Klara Zakharovna as a freaky, nosy but nice neighbour can give you a lot of information about Dixy.

We brought back the character from the popular tv series "33 square metres" had place on tv in 90's.
Alternative finals
Saatchi&Saatchi Russia
CEO & Strategic part Shannon Cullum
CD Stuart Robinson
CW Tanya Moseeva
AD Sasha Bazhenov
Junior CW Pasha Andreev
Junior AD Dasha Rustambekova
Designer Polina Barbashina

Account team: Katya Popova, Maxim Kouznichenkov, Rustam Abidov

Agency producer: Medeya Arshba

Fibr Film
Producer Toma Kozhemyako
DIR Gleb Orlov
DOP Maxim Osadchy
1 AD Anna Pushkina
Actor Pavel Kabanov

Composer Maxim Kouznichenkov

Photography: Paul Eng
Art buyer: Ekaterina Pastukh