Ler para ver (Read to see) - Bookstore Identity

  • 1795
  • 134
  • 12
  • Ler para ver (Read to see) is a children bookstore. The logo captures the position of the eyes while reading and while looking straight forward. We wanted to make it playfull and use materials related to childhood in its conception. The pastel colors were choosen to transmit a calm feeling, that offers the proper conditions for reading.
    Client: Ler para ver Children Bookstore
    Agency: Plug-it