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About

Encourage people to volunteer at the Animal Welfare Society with the aim of getting them to adopt a homeless animal.
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THE CHALLENGE
Encourage people to volunteer at the Animal Welfare Society with the aim of getting them to adopt a homeless animal.
 
THE SOLUTION
A direct mailer that places people in the position of helping an animal, and encourages them to take action by visiting the shelter. Die-cut holes create the illusion of the participant using their hands to help an animal. The dogs used on the cards are actual animals from the shelter that were photographed. Research shows that once people meet or see a specific homeless pet, they are more likely to adopt him or her.