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Lend Lease required an internal engagement campaign to increase awareness of the dangers at home and in the workplace and put safety first. The c… Read More
Lend Lease required an internal engagement campaign to increase awareness of the dangers at home and in the workplace and put safety first. The campaign challenged the employees to think about their behaviour and take responsibility for their part to play in ensuring a safe environment. The style was executed using a clever typographic treatment of punctuation with simple iconic graphics on a bright yellow background featuring the potential hazards around. The campaign also included a personalised handbook for each employee, animation shown on a video wall, animated gifs for the Lend Lease intranet and emails. Role // concept / print design / illustration / online design / environmental graphics Read Less
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