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Art Direction and responsive web design for Lemonade LA - Seasonal Southern California comfort food in a fast-casual cafeteria setting.
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Art Direction and web design for Lemonade LA - Seasonal Southern California comfort food in a fast-casual cafeteria setting. 
 
Lemonade approached Metronome3 to rework their flash-based website that felt outdated and was failing to convey the fun So-Cal vibe of their Brand. I worked closely with Executive Chef Alan Jackson to expand on Lemonade's existing branding and made it shine on the web with delicious imagery of market salads, braises, beverages and treats all set in a slick parallax-scrolling site. 
 
The result is a responsive web product that features compelling imagery of delicious market salads, vibrant colors, fun patterns and bold typography that all keeps right in line with the So-Cal Spirit of Lemonade LA.
 
See more at www.lemonadela.com