Lego Batman 2 DC Super Heroes

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Initial Teaser Ad
Black and white comp and color final (Nov. 2011). This was also later used for part of the LEGO kiosk at E3 2012.

Key Art Concepts
Over 45 different compositions were created. The direction chosen was Batman in the foreground and comic book panels of other heroes/villains in an action scene behind him. Various versions of that concept were created for approval. In the final color, a decision was made not to have Riddler coming out of the manhole. I actually like the idea of Wonder Woman pulling on Harley Quinn pigtails from the comps but that never made it in.

Print AD

Lego Batman Arkham City Parody Campaign
The idea here is to take 9 Lego DC Super Heroes characters, then pose and match the original existing art from Batman Arkham City. The first image is the key art asset provided by WB for me to work from. I rebuilt the wall and gargoyles before placing Lego Batman on it in the second image. The background appeared to be an in-game capture, but Wayne tower needed to be updated to match the in-game Lego version. In the final image, more edits were made to the middle-ground buildings: taking out the billboard and replacing it with windows and removing the radio tower logo from the water tower. And the obvious change was the Lego version of the gargoyle (and yes, I reused the gargoyle asset for the print ad above).