Legacy Fund Campaign
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About

About

Fundraising campaign strategy and materials for Midwestern Seminary
Published:
Fundraising campaign strategy and materials for Midwestern Seminary
 
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The brochure ships in a clear plastic mailer with a hand-written address sleeve containing the brochure and a direct ask on special stationery signed by the president.

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Rather than creating a brochure filled with bragging points, we attempted to translate historic nostalgia into a desire to support current students' experiences and stories.

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The brochure provides viewers with the option to fill out a physical donation card or make an online donation at the Legacy Fund site.
(PICTURED BELOW)

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The site contains additional information about the featured student stories, including short video interviews like this:
(VIDEOGRAPHY BY ARTHUR BISHOP)

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In the weeks after a mass brochure mailing, a series of emails are sent (one for each of the three student testimonials), touching base with potential donors and driving traffic to the donation site.
 
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A condensed version of the brochure was featured in the seminary's biannual magazine in attempt to reach a large audience of potential donors and raise campaign awareness.

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The piece was also featured in the seminary's digital publication for iPad, allowing for in-app donations. 
(BELOW)

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Since its September 2013 launch, the Legacy Fund Campaign raised over $1.5M dollars, earning more in the last six months than the seminary had raised in the previous six years combined.
 
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My role : Art Direction, Design, Content Strategy


ADDITIONAL CREDIT TO:
Liz Stack: Photography
Arthur Bishop : Videography
Tim Sweetman, Jesse Janis, and Charles Smith : Content Strategy/Creation
Details Communications : Website Development
 
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