The Lebron X "What the MVP" shoe commemorates a year of hard work deserving the NBA's Most Valuable Player award. To celebrate Mr. James' win, the team compiled all of his Lebron X colorways into a single bold expression, remixing color and graphics.
I also designed the typography for the "MVP" mark that adorned the tongue tops of the shoes, as well as a simple black tee.
Footwear Designer: Jason Petrie
Color Designer: Eugene Rogers