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An emotive advertising campaign which aimed to connect with people and remind them to call home and stay in touch with the low-cost international… Read More
An emotive advertising campaign which aimed to connect with people and remind them to call home and stay in touch with the low-cost international calls that Lebara offered. This was the first cross-media campaign that I worked solo on for Lebara which involved producing and developing a range of conceptual ideas based around the idea of staying in touch. After presenting the original ideas and messaging to key stakeholders I was given approval on the campaign concept. The concept was adapted across other media channels including the national press and a large scale Out-of-home campaign across London utilising tube card panels on the underground and large format Outdoor such as portrait billboards and posters outside convenience stores (the point of purchase). The campaign significantly raised brand awareness in the competitive telecoms marketplace. A simple, powerful message coupled with an emotive image cemented the visual style that has since been revisited in many of Lebara's campaign work across all their international markets. Read Less
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