Initially started as a project looking at how to unify the visual identity of the Lebara sponsored stores across the UK this project quickly developed into a visual case study examining how Lebara and their competitors visually communicate.
I found that our target audience are being bombarded with information across various different types of media with cluttered layouts full of flags, garish colours and tables of rates.
Although Lebara do fairly well in setting ourselves apart from the competition through cleaner, higher quality layouts, there was little visually consistent across the International markets and different media channels.
I wanted to explore ways to develop the brand’s visual identity to make it easier for the audience to digest the
information, making sure that our key messages are what they saw first.
The aim was to produce a simple set of graphical elements that clearly communicate these messages and can be consistently integrated across various ‘front-of-house’ media. The main focus was on shop fronts and SIM packaging, two areas that are often neglected but play a vital role in brand communication.
Within this project I explored colour, shapes, typography, icons, tone of voice, humour, graphical treatment, photographic style and info graphics.
The resulting document has since been used as a reference guide for future brand identity design elements such as the speech bubbles used in the latest advertising campaign.